“We are thrilled to be launching a clothing line that celebrates and brings to life 100 years of INDY racing in America,” said Allen Sirkin, President and Chief Operating Officer of PVH. “The IndyCar Series is an ideal fit with the sport-spirited IZOD brand lifestyle. We are also excited to partner with Macy’s, which is providing a platform to highlight the partnership between these two iconic American brands and to celebrate 100 years of Indy racing through both product and the display of museum archives.”To support the launch of the IZOD/INDY sportswear line, PVH will launch a national advertising campaign this month.
The new IZOD/INDY themed 30-second spot will run during all nationally televised ABC and VERSUS IRL race broadcasts, as well as in movie theaters across the country. The media plan also includes print advertisements to appear in Sports Illustrated and ESPN The Magazine, and on high-profile billboards in New York City’s Times Square and in Toronto. The advertisements feature IZOD-sponsored 2008 Watkins Glen winner and 2008 Indy 500 Rookie-of-the-Year Ryan Hunter-Reay.Promotional activities for the IZOD/INDY sportswear collection include a text messaging and web-based national sweepstakes to be hosted on macys.com from April 4 to May 8, 2009.
The grand prize is an all-inclusive package for four to the 2009 Indianapolis 500, which includes a police escort to and from the track, VIP all access pit and garage passes, pace car rides, access to the pre-race drivers’ meeting, Festival Parade tickets, hotel accommodations and air travel.”We are excited by the product and believe it adds a new dimension to the IZOD sportswear selling floor,” said Marc Mastronardi, Macy’s group vice president of men’s sportswear. “This partnership provides a platform to distribute and market differentiated merchandise on a national basis, while catering to a growing Indy fan base at a local level.”