“We are thrilled to enter into this licensing agreement with Ittierre, which will allow us to broaden our upper tier global distribution,” said Fred Gehring, Chief Executive Officer of The Tommy Hilfiger Group. “Over the past few years, the successful repositioning and elevation of the brand has led to an increase in the demand for our runway collections. Partnering with Ittierre is a wonderful opportunity to reach new customers and to further evolve our most elevated expression of preppy American classics with a twist. We look forward to building on the brand’s current momentum with Ittierre, a partner that is renowned for their passion and capability to manage the manufacturing and distribution of designer collections on a global scale.”
Antonio Bianchi, Chairman and CEO of Ittierre S.p.A. asserts: “Tommy Hilfiger, the world’s leading Classic American Cool brand, has chosen Ittierre, the representative of “Made in Italy” craftsmanship and excellence in the fashion industry, as its global partner. We are delighted by this new collaboration with one of the world’s leading designer apparel brands. It is a historic event that enhances the global reputation of Ittierre and rewards the dedication of our management team, headed by General Manager Alessandro Locatelli. This new important licence, the fifth awarded in 2011 and tenth overall in Ittierre’s portfolio, marks a fantastic close of year for the Company.”Tommy Hilfiger retains creative control over all collections. Prices for the men’s and women’s runway collections are expected to range from 140.00 – 2,000.00 Euros; the entry price points are expected to be consistent with previous seasons but will extend to include higher level pricing for tailored clothing, dresses and leathers. The first collection distributed under the licensing agreement will be in stores July 2012.
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.